Radio trailers often use a T.V advert as a radio advert.
On average a radio trailer is around 30-40 seconds.
The voice over - Narrator outlines the narrative.
Sometimes they pose questions that will be answered in the programme.
Sometimes direct address is used "you" it intrigues the audience.
Extracts from the documentary are used, such as; voxpops, music, interviews
Sound effects are used where appropriate.
Music bed also used where appropriate.
Slogan always used before scheduling information.
We are given scheduling information used at the end of the trailer.
Title, date and time, channel have to be said on the end of the radio trailer so the listener know when and where to watch the programme.
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